![]() ![]() ![]() architect William McDonough reject the maxim preached for decades by environmentalists- the three Rs: reduce, reuse, recycle. In Cradle to Cradle, German chemist Michael Braungart and U.S. ![]() Production in just one direction (from cradle to grave) should be converted into “eco-effectiveness” (from cradle to cradle: a model that feeds itself, without generating waste nor contamination).Ĭradle to Cradle: Remaking the Way We Make Things explains, through a careful analysis of the production method of goods since the beginning of the Industrial Revolution, that products that can be used to produce something new, once they have ceased to be useful. Cradle to Cradle is a non-fiction work with the tone of a manifesto that calls for the transformation of human industry through “eco-effective” design. ![]()
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